Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
Product Highlights:
Accurate Flash: A more human-friendly flash to make everyone look like they should.
Rechargeable Battery: Be ready for every moment with a built-in rechargeable battery and USB charging cable.
i-Type Film: Uses Polaroid battery-free i-Type film that's easier on the wallet.
Product Features:
Autofocus 2-lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built-in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Self-timer
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
Product Specifications:
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter; Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Focal length
Close-up (lens 1): 94.96 mm
Distance (lens 2): 102.35 mm
Field of view: 41 degrees vertical, 40 degrees horizontal
Flash system: Vacuum discharge tube storage
Accessories: Neck Strap and USB charging cable included
