LG OLED evo C3 77 Inch HDR 4K Smart OLED TV (2023)

Marvel at beautiful quality and performance you can only get from LG OLED. The α9 processor is exclusive to LG OLED and powers the C3’s incredible native120Hz refresh rate, Brightness Booster Max and the intelligence behind an unforgettable watching experience.

The OLED evo C-Series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

KEY FEATURES:

Luminous brightness no matter where you watch
Get rich, accurate colors in bright or dark scenes with 100% color volume.

Experience your passions on an LG OLED
The games you love look even better on OLED. Enjoy gaming with the blazing-fast 0.1 ms response rate, and NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support for smoother, clearer picture.

More definition than ever before
LG OLED’s exclusive α9 processor use AI to detect what you're watching and automatically sharpen and upscale the picture quality to 4K resolution and virtual surround sound.

Enhanced detail in every frame
OLED Dynamic Tone Mapping Pro refines images within the frame. That means it emphasizes contrast in low-gradation areas (solid or dark areas of an image), brightens mid-tone areas and adds expressive detail to high gradation areas.

Outstanding sharpness
See images that naturally draw your eye in even richer detail with OLED’s HDR Expression Enhancer. This technology tone-maps specific images for incredible sharpness. 

Smart TV, simplified
Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.

All the controls at your fingertips
Whether you game on consoles or on the cloud, Game Dashboard and Game Optimizer put all the controls in easy reach.

Get lost in cinematic sound
Experience sound that moves you with the C3’s built-in audio upgrades.

Dolby Atmos
AI virtually mixes sound to create surround speaker audio for remastered clarity.

Console-Like Cloud Gaming
With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. Rediscover games you love, and find new favorites straight from your television.