LG 77" B3 Series OLED 4K UHD Smart TV ThinQ AI with Deco Gear Home Theater Bundle

The unmatched beauty of self-lit OLED pixels in the LG OLED B3 is more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision, Dolby Atmos and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the a7 AI Processor Gen6, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. And you'll experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.

Features

Beautiful Picture, Powered by Intelligence
Enjoy outstanding picture powered by the α7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Perfect Black, Infinite Contrast, Smooth Motion
LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Movie Theater Sound at Home with Dolby Atmos
Surround yourself with audio that moves you with Dolby Atmos®, a revolutionary spatial sound technology for an extraordinarily immersive experience. webOS home screen, personalized view with My Profile, Sports Alert Quick Card. Text: webOS A hub to enjoy your favorite content. My Profile Personalized recommendations and favorite apps. Quick Cards Shortcut to favorite apps and services.

Smart TV, Simplified
Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more.³ With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Streaming Starts Here (300+ Free LG Channels)
Instant access to over 300+ free LG channels,4 with everything from comedy to movies to sports.

A New Standard of "Movie Magic"
Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Up Your Game
Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Console-Like Cloud Gaming
With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play.5 Rediscover games you love, and find new favorites straight from your television.

Sleek and Streamlined
Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.

Bigger Is Always Better
Experience the big screen right from your couch with an LG TV.

Immersion with AI Sound
The α7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar.